CIM Travel Group’s Question Time – a sell-out event for the past two years – returns on Monday 29 January in a new guise as part of the Travel Marketing Events series, which combines quality networking with the latest thinking, tools, trends, hints and tips.
The event will see a select number of senior travel industry and agency marketing experts come together to debate the issues of the day before an audience of high-profile in-house and agency travel marketing professionals.
This interactive evening is ideally timed for the speakers to assess the industry’s turn-of-year Peaks campaigns, as well as debate the topical challenges, trends and opportunities facing travel marketers in 2018.
Panellists will include winners from the 2017 Travel Marketing Awards, each representing different marketing disciplines and sectors of the travel industry.
Vertical Leap is the most effective search agency in the UK. We use data science and machine learning combined with experience and expertise to dig deeper, achieve more and operate at a scale that is at least 4x the capability of our nearest competitor.
Our Apollo Insights technology ensures that no stone is left unturned when it comes to your search marketing campaign. It collects everything that could possibly be known about your website, your wider online presence, your competitors and your market. It analyses this data and identifies all the opportunities and threats that you are facing. Infused with artificial intelligence, it provides our search specialists with a level of analysis that would simply not be possible done manually; more than humanly possible.
For over 15 years, we have been leading the way in search marketing, pioneering innovative techniques that keep our customers ahead of their competitors. Our customers include P&O, Harvester, Ordnance Survey, Foyles and University of East Anglia.
We are part of the Sideshow group; an independent group of 170 staff with an annual turnover of £15m and offices in Portsmouth, London and Bournemouth. We are a RAR top 100 agency and a Premier Google Partner.
Dean joined Kuoni UK in April 2017 and leads on creating and delivering stand-out campaigns and effective marketing that will attract new and existing customers to one of the most prestigious brands in travel.
Amanda joined TUI in 2009 and has worked in their Marketing & Customer Experience division across a variety of roles. She recently delivered the Thomson to TUI rebrand as Business Lead for TUI UK&I.
Eva has worked at VisitScotland for nine years, where she has created and built a strong team of content marketing specialists across editorial, visual and video content production.
Mario joined Royal Caribbean in January 2016 and is responsible for the delivery of the strategic marketing plans for the UK and Ireland business as well as the continued development of Royal Caribbean’s brand positioning.
Ollie is Director of Commercial Digital at Global, one of the world’s leading media and entertainment groups, and responsible for ad revenue and commercial operations for Global’s digital, mobile and social products.
Gaby is Group Editorial Director of the Lifestyle Group at Hearst UK, taking overall responsibility for Good Housekeeping, Red and Prima magazines.
Aneil has worked at M&C Saatchi London since 2001. He started his career as a grad trainee at Saatchi & Saatchi and has extensive travel and tourism experience. Aneil has been a Head Judge for the Chartered Institute of Marketing’s Travel Marketing Awards for the last 4 years.
Chris Pitt is head of marketing at Vertical Leap and has over 20 years’ experience in sales and marketing. He previously held senior roles in tax and financial companies, working with customers such as Ernst & Young, Deloitte and KPMG.
As the global head of Contiki’s marketing function, Alexis has been responsible for reinvigorating the brand through technology, digital marketing, brand and social strategy. Alexis’ work, rooted in a deep understanding of the global youth consumer, has found new and inventive ways of connecting the brand with a dynamic millennial audience.
Jessica is responsible for evolving Virgin Atlantic’s audience strategy, driving media value and innovation - with customer insight at the heart of all activity. She has over 12 years’ experience in delivering strategic direction through to implementation. Working both agency and client side, Jessica has a proven track record of driving business growth, across a diverse range of brands.
Beer, wine, soft drinks and a selectionof bowl foods.
Steve Dunne, Vice Chairman, CIM Travel Group
Chris Pitt, Head of Marketing, Vertical Leap
|19:20||Turn of Year Campaigns
Panel Moderator - Steve Dunne, Vice Chairman, CIM Travel Group
Dean Harvey, Marketing Director, Kuoni UK
Amanda Lakin, Marketing Director, Head of Brand Marketing, TUI UK & Ireland
Ollie Deane, Director of Commercial Digital, Global
Eva Kwiecinska, Senior Marketing Manager, VisitScotland
Aneil Bedi, Partner, M&C Saatchi
Jessica Marke, Media Planning and Insight Manager, Virgin Atlantic
|20:08||The Changing Face of Advocacy in 2018
Panel Moderator - Sophie Griffiths, Editor, TTG Media
Mario Bounas, Director of Marketing, Royal Caribbean
Alexis Sitaropoulos, VP, Marketing, Contiki
Gabu Huddary, Group Editorial Director, Hearst Lifestyle
Chris Pitt, Head of Marketing, Vertical Leap
|19:42||2018: Travel to the Digital Future of Out of Home
Richard Bond, Talon Ignite New Business Director
|20:00||GDPR: Top Tips for Travel Marketers
Claire Mulligan, Partner, Kennedys
Keith Cartwright, Chairman, CIM Travel Group
|20:45||Networking Drinks and Departures|
Smarter thinking in a digital world. CIM Travel Group’s third Travel Marketing Event will ask whether marketers can get waylaid by the myriad of means and numerous routes to market when sometimes a more simple solution might be the best way forward.